Big FM 92.7 Launches in Hyderabad

According to CtrlAltDel, a member of FreeHyderabad dicussion forums, Hyderabad has a new FM station since today morning :

A new FM channel 92.7 - no announcements/messages, just songs; yesterday morning Premadesam songs in a non-stop loop

A little bit of reseaarch and lo! I had the dope . FM 92.7 or Big FM as it is proposed to be called is the flagship FM channel of Reliance-Adlabs, the JV of Anil Ambani’s Reliance Communications and Manmohan Shetty’s AdLabs.

Anil Ambani chose to go on air from Hyderabad with his FM station Big 92.7 FM.

Just like the name conveys, Ambani Junior is aiming big and wants to be heard by 20 crore listeners, which means every fifth Indian across the country.

“A city of the size of Hyderabad compared to similar cities in America or Europe tends to have thirty radio stations in one city. Actually New York or LA has about a hundred stations and it is quite amazing that we live in the realm of about two or three stations,” said Tarun Katial, COO, Big 92.7 FM.

An interesting first for the FM station is television-like outdoor broadcast vans. Also 100 traffic wardens in Delhi, Hyderabad and Chennai will report on traffic snarls. South Indian actress Asin is the brand ambassador of Big 92.7 FM.

“Let me just tell you one thing. Big 92.7 FM is big and it is going to rock,” said Asin.

The oxygen for any FM station are film songs and Big claims that it will play 40 per cent unduplicated music, which means no one else will play those songs.

Source

That is definitely good news for Hyderabadis who already have four FM stations to listen to - RadioCity, RadioMirchi, Vividh Bharati and FM Rainbow. And now with the launch of Big FM, Hyderabad joins the league of cities having multiple FM channels. The listener has never had it so good . What remains to be seen is the kind of music that Big FM plays. If its claims of playing unduplicated music is indeed true, then it could get a lot of listenership in pretty quick time. But, only time will tell……